It should increase the entrepreneur from his early start activities. As the company develops from 1998 to 2005, looks at the key decisions and turning points, as the strategy AtHoc adapted in response to changes in the market environment, business opportunities and customer needs. In the end, the company has passed several rounds of VC financing and weighing harvest strategies and next steps. "Hide
by Lynda M. Applegate, Brian J. Delacey Source: Harvard Business School 25 pages. Publication Date: June 20, 2006. Prod. #: 806073-PDF-ENG
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