Atera NYC (B): Food War Declared Harvard Case Solution & Analysis

Atera NYC (B): Food War Declared Case Solution

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: May 17, 2016

Supplement to case IMD818. Atera Restaurant, New York City, February 2015. Jodi Richard closed the door behind her with a lots of concerns. She had actually simply gotten out of the last conference with Matthew Lightner, the executive chef of her two-Michelin-star dining establishment in lower Manhattan. Matthew had actually simply revealed he was stopping to "pursue brand-new chances." This was the last straw in a long string of occasions that had actually unravelled prior to her eyes. The retirement of the multi-starred chef would leave a substantial vacuum in the dining establishment's company. Worse, they has actually concurred that Matthew's retirement would work really quickly, by end of March. The circumstance was crucial: discovering a brand-new star chef for a stylish dining establishment in the competitive lower-Manhattan food scene was going to be a substantial obstacle. Numerous other sixty-four-thousand-dollar questions preoccupied Jodi. Should she simply shut down the dining establishment and lease the area out to someone else? Should she alter the dining establishment principle totally, relocating to something much easier like a sushi dining establishment? Was a journey to Japan to discover a young enthusiastic chef an alternative therein? How would the personnel feel about the chef's departure? Would they follow the exit indication?

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