Atam is an organization of Grupo Telefonica, which was set up in 1973 with the goal of providing help for the disabled and elderly dependents. It was the consequence of an arrangement between the organization and its labor unions. It declared to be serving the public interest, is a not-for-profit, national organization, and has 60,000 members belonging to 28 businesses of the group.
Atam has three major regions of action: individual financial support, direct- labour integration, and care facilities and employment. Ignacio Aizpun, the group's director general, together with the management team, Javier Clemente, as well as the president entirely revamped structure, the company's strategy and culture, creating clear goals and steps to be taken based on regular strategic strategies. Atam is a more professional, competent organization. At the end of the case study, the following step that must be taken in order to sustain this change and cope with all the acute catastrophe in the business, and in the Spanish market in general, is initiated. Case B (DPO-245, “Atam: The Day After”) concludes the discussion by describing the facts.
PUBLICATION DATE: March 30, 2012 PRODUCT #: IES359-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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