Assignment on Facebook Case Study Solution
(Tim Chartier, 2017).
Question 4: On what primary value-harvesting strategy does the company’s data-driven business model rely on? Provide a brief rationale for your answer. [4 points] (Note: Maximum of 5 lines of text in total.)
Facebook is committed to create the business where data is leveraged to create the real value. A data driven strategy of the company is the value generator rather than the cost line item of the balance sheet. The company maximizes the value of the data while maintaining the high security level, agility and quality. The company truly embrace the big data and creates the new opportunities for the strategic differentiation in this era of the engagement.
Question 5: What generic value source(s) emerge from the company’s data-driven business model? Provide two specific examples. [6 points] (Note: Maximum of 10 lines of text in total.)
Value source(s): As the largest human’s database on the internet, the company is positioned to create the unified touchpoint of the marketing across the consumer paths to purchase.
Example #1: the company has developed the people based marketing with the vision for creating the world of advertising that would allow for uniform and streamline audience marketing across platform. With this, the company started using various data sources and platforms for the audience targeting.
Example #2: Facebook has been engaged in supporting the inclusion of the data from the various platform, such as: preconfigured and manual configuration.
(Poulton, 2018).................................
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