Began to improve the environmental performance of its activities, the company is considering Aspen Skiing "greening" its supply chain and lobbying for greenhouse gas emission regulations. The world famous ski resort vulnerable to global climate change, Aspen activities often seek media attention, which may contribute to the cause. But these initiatives are trying to get other companies to improve their environmental performance, risk to public relations response and accusations of "greenwashing", given that the Aspen ski resorts are themselves environmentally intensive operations. "Hide
by Michael W. Toffel, Stephanie van SICE Source: Harvard Business School 4 pages. Publication Date: September 13, 2010. Prod. #: 611019-PDF-ENG
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