Having begun enhancing the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations.
A world-famous ski resort vulnerable to global climate change, Aspen's activities frequently garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing," given that Aspen's ski resorts are themselves environmentally intensive operations.
PUBLICATION DATE: September 13, 2010 PRODUCT #: 611002-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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