Discusses typical strengths, vulnerabilities, and key management skills related to the three common forms of the organization of marketing: product-oriented organization, market-oriented organization and function-oriented organization. It considers how the nature of marketing is changing in every shape, types of skills that are (and are not), developed in every form, and key success factors needed to control every organization marketing. "Hide
by Frank V. Cespedes 15 pages. Publication Date: October 20, 1988. Prod. #: 589062-PDF-ENG
Related Case Solutions & Analyses:
Managing School Districts for high Performance Seminar 062708 – 062808
Xerox: Design for the Environment
Note on the Paper Machinery Industry
Note on Production Inventories
Cable News Network
Colorado Growth Policy – Sequel
Note on Fiscal Policy–1937-61
A Couple of Squares: E-Commerce Opportunities for Growth (B)
The Park Hotels: Designing Experience
YOC AG: Integrating the Mobile Phone into the Marketing Mix
