Entrepreneur Nassib Chamoun has created innovative device anesthesiology, which controls the levels of consciousness of patients during surgery. This case keeps track of how Chamoun and his executive team built the company's infrastructure and to actively manage the process of adoption through product design and development, clinical trials, working closely with regulatory agencies, the selection of the appropriate users and lead active learning management for leading users. Now faced with a relatively unfavorable market and increasing competition, Chamoun have to decide how to increase the current and future adoption of the monitor. Three options are presented: contracts for OEM deals with large, well-established distributors, expanding the range of services offered and other aspects of the perioperative process and the possibility of using the monitor in other clinical areas, such as Alzheimer's disease, "Hide <. br /> by Richard Bohmer, Naomi Atkins Source: Harvard Business School 25 pages. Publication Date: March 15, 2000. Prod. #: 600076-PDF-ENG
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