The case describes AskTheDoctor.com and the challenges facing its creators in 2010. While AskTheDoctor.com has demonstrated steady growth since its beginning in 2005, the owners are doubtful concerning the future of the website and where to take it next. This case provides students with the many choices available to the creators about the site. Pupils may assess these choices from a number of viewpoints. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation.
PUBLICATION DATE: February 09, 2011 PRODUCT #: W10018-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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