ASICS: Chasing a 2020 Vision Case Study Help
The intensity of rivalry is of high force because of the presence of strong market player in the global sportswear industry. Also, the nature of the footwear industry is fragmented, as it has left the industry with an extreme competition. A high market growth rate has enabled the potential competitors keep focusing on gathering the larger market share through providing exceptional quality products as well as fulfilling the utility and fashion requirements of customers. Also, the bargaining power of buyer is of high force because of wide choice of brands offering high quality products.
The cost of switching from ASICS to other brand is low and the buying decision of customer is subject to product sponsorship, high visibility, advertising and changing styles. The bargaining control of supplier is high because of the company’s extreme dependency on the suppliers’ efforts and struggles in selling greater number of products to the customers. Also the company does not have any direct access and can approach to the end customers, which enables them to be contingent on dealers, suppliers or wholesale agents.
The threat of substitute is high force, because the high availability of the substitute products in the market, haveimposed a high force against ASICS, as the customers have a number of considerable substitutes to ASICS’s product. In relation to this, instead of product uniqueness and differentiation; the customer can access to the alternatives based on the increased features and high quality. A customers can easily deviate and switch to the other alternative just as hasty depending upon the right or low price, its quality, differentiation or uniqueness. Threat of new entrants is low control/force. The access to input is not easy. The barriers to entry includes; high capital investment, presence of leading brands in the market, high cost of doing business, access to suppliers and markets, brand loyalty and so forth. Also, the rules and regulations are not much. Thus, it is necessary to adopt the innovative approach.....................................
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