ASICS Case Study Help
Target a new market:
Targeting a new market tends to be the strength of the organization with the efficiency of cost through the elimination of cost and waste marketing to a non-potential customer base. It significantly provides endless solutions with the “ability to choose the perfect group of consumers for your product. In contrast, Small companies spend lots of money on target marketing to conduct primary research to determine who buys their products, especially when servicing regional or national markets.It also takes a considerable amount of time to identify a target audience, analyze research data and develop advertising campaigns to reach them.
E-Commerce services:
E-Commerce allows you to reach customers all over the country and around the world. Your customers can make a purchase anywhere and anytime, especially more people are getting used to shopping on their mobile devices.With the advance in eCommerce platform technologies, it has become very easy and affordable to set up and maintain an eCommerce store with low overhead.On the other hand, E-Commerce websites allow the space to include more information such as demo videos, reviews, and customer testimonials to help increase conversion. In contrast,some consumers value the personal touch they get from visiting a physical store and interacting with sales associates.With online shopping, consumers can compare many products and find the lowest price. This forces many merchants to compete on price and reduce their profit margin.”
2020 Goals
Considering the evaluation of the financial analysis of the company as proposed in the exhibits, it is, therefore, to recommend that ASICS should continue with its direct customers interactions which is mostly lacking and influencing the growth of the organization. Despite its potential advantages, the short-term outcome of the strategy might result in knowing the needs of consumers associated with their brand along with attracting potential customers.
As, the ASICS is recommended to adopt the direct to consumer strategy. This will result in acknowledging the needs of consumers associated with their brand, along with attracting the potential customers. This also increases its revenue and helps to increase its global outlet and brand association. ASICS AGP 2020 plan would work, if the company adopts this alternative, because it will help the company to achieve its proposed target of 750 billion annual sale along, with 10% operating income. This will increase its number of outlets globally and will break the barriers to communicate directly with its customers. After gathering the direct information from the customers; ASICS can apply value addition in their products..............................
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