Merging AB Asea and BBC Brown Boveri require restructuring activities and changes in organizational culture. Competitive success as the need to scale advantages, while remaining "local" for political reasons, and customer responsiveness. The case describes these competitive pressures, which resulted in the decision to adopt a matrix organization. For use with Asea Brown Boveri. System ABACUS «Hide
by Robert L. Simons Source: Harvard Business School 6 pages. Publication Date: November 10, 1998. Prod. #: 199027-PDF-ENG