In the mid-1980s, Asda was one of the most successful retailers in the UK. By 1991, the chain of 200 grocery stores was the lack of direction, demoralized force, reduced profits, the growth of debt, collapsing stock price, and was on the verge of bankruptcy. This case describes the fall of the company and introduces Archie Norman, a young, talented director, hired to restore the company. "Hide
by Michael Beer, James Weber Source: Harvard Business School 16 pages. Publication Date: 09 Oct 1997. Prod. #: 498005-PDF-ENG
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