Asahi’s Single-Brand Strategy Harvard Case Solution & Analysis

Asahi's Single-Brand Strategy Case Solution

It was in the beginning of the year 2000, when the senior management of the company Asahi was facing pressure in establishing its own brand of happoshu, a low end kind of beer that enjoyed particular tax benefits under Japanese law.

Unlike its leading competitors, all of whom had started happoshu brands in the preceding few years, Asahi refused to enter the classification that was happoshu.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: January 01, 2004

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