Julio Martinez considers itself one of the owners of Project Arts Hotel in Barcelona, Spain. 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along the beach in Barcelona. Julio need to figure out a strategy to maximize their investment, including negotiations on the agreement of the operating Ritz. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Arthur I Segel Source: Harvard Business School 27 pages. Publication Date: September 18, 2002. Prod. #: 803009-PDF-ENG
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