President of a small Toronto, Ontario consulting firm specializing in sponsorship and experiential marketing is looking at adding a public relations division of the firm. Students are required to analyze the external environment, the identification of corporate strengths and weaknesses, identify qualitative advantages and disadvantages, to prepare the projected statements, look at the timing option and evaluate the business plan before making a final decision. "Hide
by Jessica John, Elizabeth M. Grasby Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: January 14, 2010. Prod. #: 910N05-PDF-ENG
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