In 2006, Thomas Schiller, managing director of Arthur D Little ("ADL"), arrived in Beijing foggy crystal clear goal: to revive the practice of consultant that lack brand recognition in China. Despite the success and popularity all over the world for its technology-oriented business, counseling, ADL's first attempt at the Chinese market in the early 2000s, was hamstrung by its global restructuring. Was the magic key to unlocking the huge market that has eluded predecessor Schiller? Schiller as to ensure the success of practice in China? "Hide
by Markus Schutz, Ricky Lai Source: University of Hong Kong, 13 pages. Publication Date: February 05, 2009. Prod. #: HKU805-PDF-ENG
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