This case scenario examines the internationalization process of a Brazilian emerging multinational Artecola, a leader in making adhesives. It analyzes the various acquisitions of this moderate-size family business in its marketplace that is natural - Argentina and than other Latin American nations.
As the company goes from exporting to creating manufacturing plants, it confronts new challenges to be able to sustain its growth: how to get and retain talent and financial resources.
PUBLICATION DATE: September 23, 2013 PRODUCT #: INS941-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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