ARISE: A Destination-for-a-day Spa Case Study Help
Economic:
The key reason behind the robust growth of Qatar’s wellness industry is based on the increased demand for personal care services and products which are known to be offered by Spa and salons and Fitness Centers. (DUBLIN, 2017) On the other hand, the growth of hotel spas were mainly associated with the significant contribution of tourist inflowwhich demonstrated tremendous growth over the years.The wellness market in Qatar was mainly dominated by an independent and female spa/salon. The utilization of Spa/salon services ismore common amongst females i.e. a visit every 20 days against men. (Gupta, 2019)
Technological:
For the establishment of closer interaction with the potential customer base, many of the industrial players have significantly implemented the approach of social media networks.
Changing Trends:
Organic Product Growth: The increased concerns of the population in Qatar towards highly concentrated, high-quality products. In Qatar, the prevalence of naked products such as the products that lack any kind of preservative or lack of packaging is being popular in the country.
Rise of Destination Spas: The increased tourist inflow and a significant increase in the day and destination Spas in the country leads to the extended business network of destination spa in Qatar.
Emerging Hybrid Wellness Centers: Due to increased hybrid wellness centers since 2015, the opening of independent spas which significantly deals in the provision of both spa and other beauty and fitness services. Similarly, the rise of other market segments mainly includes increased grooming segment of men, increased lifestyle diseases among the Qataris. (Gupta, 2019)
Impact of COVID-19 on the Global Spa Industry:
With the declaration of coronavirus as a pandemic by the WHO – World Health Organization, the beauty industry which mainly includes the wellness industry has been badly influenced. This has led to the postponed and even cancellation of the event resulting in a significant decline in the consumer visits to spa and salon in the influenced communities. The potential concerns faced by different organizations in the spa industry was primarily based on the health and wellness of the people working in the industry. The salon industry is trying to ensure the economy to be less influenced by the impact of COVID-19. (Moratto, 2020)Despite the crisis, leaving the legacy behind, the determination of new methods to work, new patterns of product consumption, has led to innovative ways to interact with fellow-men. Therefore, the beauty and wellness industry is known to experiencea tectonic transformation.
Although the services provided by such industries are physically based on touch, which has beenaffected by the highly contagious COVID-19. (Koneru, 2020) Furthermore, the economic, social, regulatory, and health-related pressures and concerns tend to pose a challenge to the spa industry, but the use of technological approaches is known to serve as a key tool for counteracting such pressures. Additionally, another change that is expected includes online appointments or bookings, automatic payments, self-check-ins, and many other related services which would lead to the elimination of unnecessary touch-interactions. (Schlosser, 2020)Continually, the ISPA – International Spa Association is known to advocate the professionals of the spa industry. A letter was passed based on the notion to insist on the industry to assist the spa and resource partners during the pandemic crisis. The creation of the COVID-19 resource page is primarily to cover every update of the IRS regarding the loans of small businesses to state closures. (Lee, 2020)
Conclusion:
Based on the analysis of the study, the organization can expand its services in Qatar, significantly. This is primarily evidenced by the rapid growth of destination-for-a-day spa followed by increased tourism inflow. Also, another factor that demonstrates the opportunity of growth, is the target market that mainly includes: women. Additionally, due to the interrupted......................................
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