The city of McAllen, Texas along with its partners have actually worked on bringing in an automotive assembly plant to the area for over fifteen years. Lower labor expense, a right-to-work state and distance to Mexico were some of this area's staminas, while a high illiteracy rate, minimal numbers of automotive providers and little labor force were amongst its weak points.
The case resolves a broad variety of problem concerning website choice aspects within the automotive market. Teaching goals consist of: 1) to investigate necessary elements for website place of diverse markets, consisting of the automotive market 2) to examine the possible websites based on a quantitative technique, such as the relative aggregate rating 3) to comprehend other qualitative elements that can influence the choice.
PUBLICATION DATE: January 26, 2010 PRODUCT #: 909D14-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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