Argentine confectionery producer, Arcor Group, seeks to execute an international policy but in 2003, while getting better from the Argentine financial crisis, globalization strategies are frustrated. Latin America's pioneer sweet manufacturer and an exporter to over 100 nations, Arcor analyzes how it can become truly international with production facilities and distribution networks in different regions, such as Asia, Europe, and North America.
First, however, Arcor must calm its operations at home, where economic uncertainty, a devalued peso, and political instability still linger from the financial disaster that is crushing.
PUBLICATION DATE: July 01, 2009 PRODUCT #: 710S17-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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