Argentine confectionery manufacturer, Arcor Group, aimed at implementation of international strategy, but in 2003, after recovering from the Argentine financial crisis, plans cans globalization. Already Latin America's leading candy manufacturer and exporter in more than 100 countries, Arcor analyzes how it can become a truly global, with production facilities and distribution networks in different regions, such as North America, Europe and Asia. First, however, Arcor must stabilize its operations at home, where to devalue the peso, economic uncertainty and political instability still remain from the ravages of the financial crisis. "Hide
by Pankaj Ghemawat, Michael G. Rukstad, Jennifer L. Illes Source: Harvard Business School 38 pages. Publication Date: November 13, 2003. Prod. #: 704427-PDF-ENG
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