Turkish firm Arcelik appliances revising its growth strategy. Options for growth include continuing to promote currently owned brands in the international markets, the acquisition of new brands, expanding OEM or private label agreements and / or diversify into other businesses in Turkey. Details Arcelik position in various markets and the relevant features of home appliances industry. "Hide
by Pankaj Ghemawat, Catherine Thomas Source: Harvard Business School 19 pages. Publication Date: February 17, 2005. Prod. #: 705477-PDF-ENG
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