Arcadia's CEO, Eric Rey, dealt with a strategic inflection point in early September, 2008. But the firm's proprietary characteristics for salt tolerance, nitrogen use efficiency, and water use efficiency also had more traditional routes to market based on licensing deals to big seed businesses.
Instead, a seed company could be acquired by Arcadia and develop and promote its seed straight. A distinct close-term increase region included commercializing enriched safflower oil which had experienced several proof of concept evaluations and for which Rey foresaw a clear marketplace in nutritional supplements and functional foods. The instance provide condition on the firm; describes improvement in harvests genetics concentrated to climate change and related resource problems of fertilizer use, water use, and land salinity; and presents tactical options for a start-up company working at the junction of business, agriculture, and climate change.
PUBLICATION DATE: December 01, 2008 PRODUCT #: 709019-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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