Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the name Formica in the United States). Arborite market share slipped in, and a new general manager has to assess whether the change in strategy is warranted. Contains detailed information on Arborite and its competitors in the cost of performing the activities required to produce and market HPL. "Hide
by Anita M. McGahan Source: Harvard Business School 23 pages. Publication Date: March 25, 1996. Prod. #: 796146-PDF-ENG
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