It comes to the poor acceptance of eye care services to the rural population in the south Indian state of Tamil Nadu. One of the factors causing poor adoption is the lack of awareness among the rural population, many cases of blindness are treatable. Fear of surgery and the cost of other major obstacle to the adoption of these consumers. Aravind is the largest provider of eye care in the world and has pioneered many innovations of the process, which reduced the cost of treatment of the eye is essential. The company has a culture that encourages the quality of services provided by qualified and motivated staff. He experimented with many options for training and provision of eye care to rural consumers. Manager to explore options in addressing the promotion and provision of services to enhance decision-eye care services to rural consumers. "Hide
by Sanal Kumar Velayudhan, R. Meenakshi Sundaram, RD Thulasiraj Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: September 29, 2011. Prod. #: W11212-PDF-ENG
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