The case deals with poor approval of the eye care service by the rural population in the south Indian state of Tamil Nadu. One of many aspects causing inferior acceptance is the scarcity of knowledge among rural citizenry that frequent cases of blindness are not incurable. Anxiety about price and surgery are the other major impediments to acceptance by these consumers. Aravind is the biggest eye care supplier on earth , and it has pioneered many procedure innovations which have reduced the cost of eye treatment considerably.
The organization has a culture that supports responsive service by a trained and motivated staff. It has experimented with numerous alternatives to prepare and supply eye care service to the rural consumers. The supervisor analyze alternatives in the selection regions of promotion and service delivery to enhance the endorsement of eye care service by the rural consumers.
PUBLICATION DATE: September 29, 2011 PRODUCT #: W11212-HCB-ENG
This is just an excerpt. This case is about COMMUNICATION
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