Owners Aquarius Ales, a popular pub Sixth Street in Austin, Texas, received an offer to sell his business in a pair of University of Texas business school graduates at $ 450,000. Was this a fair offer? If not, what would be an appropriate counter offer? The case looks at the prospect of entering the pub, in the light of reducing alcohol consumption among the general population. Aquarius niche Ales was appealing to those who like the 60's and 70's music, with its name from a song in the hit sixties musical "Hair." Although staple pub - alcoholic drinks - a commodity in the pub was an advantage to the desired location, reducing the number of competitors and the population of students who have "Hide
« oldies ". by Susan V. White, Pascal Villager Source: North American Case Research Association (NACRA) 12 pages. Publication Date: January 15, 2008. Prod. #: NA0003-PDF-ENG
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