The owners of Aquarius Ales, a favorite Sixth Street pub in Austin, Texas, received an offer to sell their company for $450,000. to a set of University of Texas business school grads Was this a reasonable offer? The case examines the prospect for earnings for the pub in light of decreasing alcohol consumption among the overall population. Aquarius Ales' market was appealing to those who enjoyed 60s and 70s music, with its name coming from a tune in the popular sixties musical "Hair." Even though the pub's major merchandise - alcoholic beverages - was a commodity, the pub had the edge of a desired location, decline in the variety of competitive forces as well as a population of college students who loved "oldies."
PUBLICATION DATE: January 15, 2008 PRODUCT #: NA0003-PDF-ENG
This case is about Finance and Entrepreneurship.
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