This note supply examples on numerous cultural institutions which are fighting with new service strategies but require a consistent viewpoint on the effect of these activities within their service delivery process that is whole. The entire world of culture is facing a drastic change and nearly all of its own institutions possess the pressing need to transform and to develop innovative approaches to keep their perdurability.
The note presents the Service Action Sequence, SAS, as a frame of reference to analyze these new strategies region affecting the service delivery process. SAS is a new theory conceived to help managers understand the dynamics of their service operations and configure an integrated response to the constantly changing demands.
PUBLICATION DATE: September 21, 2012 PRODUCT #: IES450-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS