This case is the first laptop design Apple, under extreme time-to-market pressures that challenge Apple «time to perfect" culture and functional organizational structure. His attention is focused on industrial design (ID), user testing, and mechanical interaction design in the creation of alternatives, the identification of a user-that bring coherence in the design. Explores the tensions between different conceptions of products, competing priorities, and a compromise between perfection of design and time to market. Holistic Approach ID phased approach over other groups highlighted. "Hide
by Artemis March Source: Design Management Institute 22 pages. Publication Date: January 1, 1994. Prod. #: 994023-PDF-ENG
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