Apple Computer, Inc has enjoyed tremendous success in the market of digital music initiative, consisting of software (ITunes), hardware (iPods and Shuffles), and content (ITunes Music Store). Highlights of the online industry of music in the context of the overall music industry's key players, such as the major record companies, Napster and the music industry association. Allows students to analyze the industry in the music industry and to determine why Apple Computer could profit from digital music while others have failed. "Hide
by Mary M. Crossan, Ken Mark Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: July 20, 2005. Prod. #: 905M46-PDF-ENG
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