On the 5th of October 2011, Steve Jobs died out of cancer. The recently retired CEO of Apple Inc. was a star: he had transformed Apple from a company near bankruptcy to one of the largest and most profitable businesses in the world. Additionally, he had revolutionized numerous industries in the process, including music, cellphones, and computer tablets.
With iPod sales declining for four straight years, would Cook be able to carry on the iPhone's dominance of smartphones in the face of growing competition from companies like Samsung and Google? Would Apple's newest creation, the iPad, continue to control the tablet PC market, or would the new competitions, ranging from Amazon to Samsung, bargain, share and drive down gains? And could Apple prosper with Tim Cook rather than Steve Jobs at the helm?
PUBLICATION DATE: May 15, 2012 PRODUCT #: 713C02-PDF-CHI
This is just an excerpt. This case is about STRATEGY & EXECUTION
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