Tim Cook took over as CEO of the Apple, Inc. in the month of August 2011 with succeeding resignation of the celebrated Steve Jobs. Cook saw initial success with the launch of the iPhone 5 as well as the continuing adoption of the iPad tablet computer though Jobs left huge shoes to fill. Apple's market cap peaked in the September of 2012. However as opponents got parity with electronics and their applications, the market cap of Apple decreased from $650 billion to $370 billion.
PUBLICATION DATE: January 03, 2014 PRODUCT #: MH0019-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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