Apple Inc.'s rise to triumph was disrupted by culture that Creator/CEO Steve Jobs had instilled in the company for over thirty years. This culture created the successful fusion of brand power, industrial design and computing that resulted in popular innovations like the iPod, iPhone and iPad. Apple experienced ups and downs on the way.
Externally, it had to defend itself from rivals like IBM, Microsoft and Dell. Internally, Apple suffered through power battles that left it without Jobs for a season between 1985 and 1997. Throughout that time, the market share of Apple sunk to its lowest stage - a mere three percent world-wide. After founding NeXT computer company and Pixar Animations Studio, Steve Jobs returned as CEO. His arrival hailed one of the maximum corporate comebacks in contemporary history. Yet, what would happen when he was no longer capable to lead to this firm whose success seemed to be tied to its founder?
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0015-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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