Apple Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Apple Case Solution

Introduction

Apple was initiated in 1976 by Wozniak and Steve Jobs, and later was joined by Mike Markkula. The first computer of Apple was radical Apple II, and after the two years of the company’s establishment; it went for its first IPO. IBM entered the market soon after Apple, but in comparison,Apple was more developed and also had a unique hardware. The case basically focuses on the innovation and the leadership role that the CEO’s play, their innovation and design thinking.

Problem statements

At Apple, the problem was the moving targets and this problem was something that one cannot solve permanently. At the time of Jobs; the company was involved in bold experimentation and was reaping higher results but after Jobs let the company; it became difficult for Apple to maintain its status quo. Now there is lack of bold experimentation, which is undoubtedly affecting the business and its image. Like the new launched phones and other devices are coming with almost same features but different models and shapes, which is not enough for the consumers. Currently,Apple’s financials are doing great because it is reaping the crop of its previous innovations and brand image, but its upcoming future is not safe because currently Apple is lacking in innovation and product designs and features. To survive in the market and to enjoy the brand name; Apple has to work on the Jobs’ formula of bold experimentation and it needs to come up with unique and bold ideas for the consumers.

SWOT Analysis

Strengths

Apple is the most valuable brand with a brand value of approximately $322 billion(Bstrategyhub, 2021).
Apple is considered an iconic brand, which provides its customers with most reliable and advanced technological smartphones and computers.
Apple has an ability to deliver the most innovative products, such as: iPhones and iPads, while adopting advanced technological trends.
Apple has proficiency in research and development, whereby the product is designed after understanding the customers’ needs completely.
Apple has a strong reputation among its customers and it is considered a brand of choice over its competitors.

Weaknesses

Apple’s products are considered luxurious, as a result of which Apple charges a higher price. The low income customers are unable to afford the Apple’s products.
Apple’s products are incompatible with other devices, i.e. the customers have to purchase the exclusive Apple’s software or accessories to use the device.
Apple’s advertisement and promotions are limited as compared to other industry players like Samsung.

Opportunities

The smart wearable technology will soon be adopted by the whole world, which can be utilized by Apple, as it has already developed Smart watches and Air Pods.
Apple can offer affordable products to the low income generating customers, by developing phones and gadgets according to their requirements, i.e. development of a new product line for low consumer groups.

Threats

Increased innovation and technological advancements by other brands might hinder the Apple’s future growth and profitability.
Threat of imitation or threat of new entrants is high, as different brands are trying to imitate Apple’s products while offering the product at low prices.

Apple Harvard Case Solution & Analysis