The chairman needs to decide a proper strategy in order to maintain a leading position in manufacturing of tire industry. The company maintains its operations within India. The company maintains a prominent position in Indian Commercial vehicle segment. However due to decline in industry, the company has been hard-hit. However some segments are still in growth such as passenger car segment. The top leadership of the company must decide how to expand its sales network and where to focus.Akshay Kumar is affiliated with Institute of Management Technology. Kaushik Datta is affiliated with Institute of Management Technology, Ghaziabad.
PUBLICATION DATE: July 09, 2015 PRODUCT #: W15285-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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