Apollo Hospitals Group, one of the leading organizations in Asia, health care, came to compete with the best health care organizations around the world. Apollo offers advanced medical procedures such as cardiac surgery using the beating heart technique, a very high level of quality, but at fraction of the cost of hospitals in the west. Apollo managers must decide how best to take advantage of the wonderful medical team opportunities. One option is to bet on the global medical tourism industry, trying to attract patients from Asia and around the world in need of advanced medical procedures. Thailand model for medical tourism and attracts more than one million patients a year, most of them undergoes plastic surgery. Another option considered Apollo to build and manage hospitals abroad. "Hide
by Felix Oberholzer-Gee, Tarun Khanna, Carin-Isabel Knoop Source: Harvard Business School 20 pages. Publication Date: 07 Oct 2005. Prod. #: 706440-PDF-ENG
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