Antmobel plan would be submitted to enter the French market. The company must weigh the costs and potential benefits of such a step as part of its international strategy and capabilities of the firm. "Hide
by Michael Enright, Eduardo Ballarin, Eugene Terre, Maria Dolores Rodriguez Source: Harvard Business School 3 pages. Publication Date: February 15, 1995. Prod. #: 795101-PDF-ENG
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