In March 2010, the owner of Anita Norris Model Management (ANMM) tried to make out the strategic direction of the best way to serve the growth of the company. Its fast growth in the last two years was due to the efforts of the owners to pursue every opportunity, a revenue stream that presented themselves. The owner was concerned that this pace was unsustainable in the long term and will actually stretch the business is too thin. At present, the income derived from the business of four major areas: modeling workshops, book signing and models, development models and say fees. The owner wanted to develop future business strategy that enables it to concentrate business and spend most of their time on the development and management of its models. To do this she had to carefully analyze the strengths and weaknesses of the company in the context of its competitors and the industry as a whole. "Hide
Prashob by Menon, Paul Lee, John S. Haywood-Farmer Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: September 10, 2010. Prod. #: 910D13-PDF-ENG
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