Its rapid increase in the past two years was due to the owners' efforts to pursue any revenue stream opportunity that presented itself. The owner would in fact stretch the business too thinly and was concerned this pace was unsustainable in the long run.
Presently, the business's sales stemmed from four main areas: speaking fees, signing and booking models, model development and modeling workshops. The owner desired to develop a future business strategy that would allow her to focus the business and spend most of her time on handling and developing her models. To do this she had to attentively assess the strengths and weaknesses of her business as a whole within the circumstance of the business and her adversaries.
PUBLICATION DATE: September 10, 2010 PRODUCT #: 910D13-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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