Anime News Network is Montreal located website that provides information and news about anime (Japanese animation) and manga (Japanese comics). The website's main readership and target audience is North American fans of anime and manga, but it's understood and read by supporters world-wide as “worldwide leading location for news and data about manga and anime.
Under the founder and CEO, ANN has grown from hobby, full of volunteer staff, to a prosperous business with 3.3 million readers, yearly sales of US$1 million, seven full time and five part time staff and Sister ANN websites in Australia and United Kingdom. The essential question confronting ANN is whether the company has reached its growth potential, given that there is a steady decrease in the monetary value of the North American anime market and the niche nature of its readership base. Timothy Craig is connected with Doshisha Business School.
PUBLICATION DATE: October 09, 2014 PRODUCT #: W14496-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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