Describes the pertseptivnye methods of mapping in the not-technical fashion conscious. A procedure is a useful for the depicting the structure of on the market. Discusses of alternative methods, are represented examples of each of them, and shows, as maps can be used in the field of marketing making decisions. «Hide
on Robert J. Dolan 13 pages. Date of publication on the site: Mar 16, the year 1999. Prod. #: Five hundred ninety-nine thousand one hundred and ten-PDF-ENG