Analysis of Nissan Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Analysis of Nissan Case Study Solutions

THE TRUE VALUE OF A CAR IS HOW LONG IT WILL LAST

Almost equally males and females who acquired Nissan recently agreed with the statement because the vertical percentage of male (34.2%) which is almost equal to percentage of females (35.1%). It also shows that males and females mutually think that Nissan is reliable and they know that reliability drives the value of car. In horizontal, the ratio of female respondents (54.4%) is higher than males from the total respondent who agreed the statement whereas the Index shows that (1927) females from the total population who recently acquired Nissan are more likely to think reliability as a main driver of value proposition of car.

THE TECHNOLOGIES OFFERED IN A CAR'S DASH BOARD INFLUENCES MY DECISION TO BUY IT

We have found that females are more influenced with the technology offered in the car’s dashboard as compared to males because the vertical percentage of females (13.4%) is higher than the percentage of males (9.4%) but it is likely unstable. It also shows that the female respondents think more that Nissan has better technologies in its dashboard as compared to males. In a contrast of which, the ratio of female respondents (62.5%) is higher than the male respondents from the total respondent who agreed the statement, whereas the Index shows that (2213) females from the total population who recently acquired Nissan are more likely to prefer technologies offered in car’s dashboard while buying a car.

HAVING A VEHICLE THAT CAN HANDLE ROUGH TERRAIN IS VERY IMPORTANT TO ME

We have found that males mostly want a car that can handle rough roads as compared to females, because the vertical percentage of males (15.7%) is higher than the percentage of females (9.9%). It also shows that the males think more that Nissan has a better road grip and can handle rough road as compared to females. In horizontal the ratio of male respondent (57.6%) is higher than the female respondents from the total respondent who agreed the statement whereas the Index shows that (2374) males from the total population who recently acquired Nissan are more likely prefer road grip while buying a car.

I'D PAY EXTRA FOR AN ENGINE WITH MORE HORSEPOWER

We have found that males are more attracted towards engine and they are ready to pay higher price just because of the engine as compare to females because the vertical percentage of males (9.5%) is higher than the percentage of females (4.6%) but it may be unstable. It also shows that the male think more that Nissan has a better engine with respect to horsepower as compare to females. In horizontal the ratio of male respondent (63.7%) is higher than the female respondents from the total respondent who agreed the statement whereas the Index shows that (2627) males from the total population who recently acquired Nissan are more likely prefer engine and its horsepower while buying a car.

A SPORT UTILITY VEHICLE MATCHES MY ACTIVE LIFESTYLE

We have found that males tend more towards a sporty car as compared to females because the vertical percentage of males (13.7%) is higher than the percentage of females (11.7%). It also shows that males love to drive fast with better road grip and think that Nissan can be considered as a sport utility as compared to females. In an opposition, the ratio of male respondents (50.1%) is almost equals to the ratio of female respondents (49.9%) from the total respondents who agreed to the statement, whereas the Index shows that (2066) males from the total population who recently acquired Nissan are more likely to prefer those car that can be considered as a sport utility.

Correlation and Regression Analysis

To obtain correlation we took the sample data of male and female respondents who agreed with the attitude and lifestyle questions about automotive and for this we considered males who acquired Nissan recently as an independent Variable (X) whereas we considered females who acquired Nissan recently as a dependent variable (Y). (See Appendix 2)

We found out that there is a strong correlation between males and females who said yes about their attitude towards automobile which shows that if Nissan enhances its technology by introducing new features then males would prefer it more,and then definitely females would do the same.

Nissan enhance the look of their upcoming model to avail the opportunity to satisfy their customers

If Nissan enhances its look and ask males who acquired that new model of Nissan that the look of this new model makes Nissan more sporty and if the males say yes then females would also respond in positive because of the positive correlation.

We have found the regression equation based on the above assumption related to variables.

Equation: Females = -4.5 + 1.38 Males (See Appendix 2)

For instance, if 10 males said “Yes” that the new model of Nissan is sportier so it can be assumed that 9 females would say “Yes” as well.

Females = -4.5 + (1.38 x 10)

= -4.5 + 13.8

= 9 approximately

Conclusion:

We found out that the total population of females who acquired Nissan recently; is relatively higher than males. Furthermore from the above attitude and opinions questions we got to know that females who acquired Nissan recently tend more towards safety, technology, comfort and a family car while males mostly prefer engine, horsepower, looks, road grip and luxury while purchasing a car. We have also observed that most of the males and females agreed that they take family requirements as their main consideration through which we can say that Nissan’s strength is that people take it as a family car while the less ratio of males and females about the looks of car tells us that Nissan should improve the looks and designs of their cars to gain customer attention because looks is most likely to be considered by both males and females so, Nissan should take this as its opportunity and should start working on improving the looks and designs of their upcoming models.