Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions Case Solution
This case is a follow-up to SPM-39A, which explained 3 ages of the Anaheim Ducks NHL hockey group. In 2007, the group won the Stanley Cup (the NHL champion).) This case explains the chances and obstacles dealing with group marketing because of earning the Stanley Cup.
This is just an excerpt. This case is about Business