The aim of this note is to review service design and new service development literature. In order to supply an all-inclusive outlook on the topic, the note starts by reviewing the main concepts of their applicability and product development to service design.
It then proceeds to describe the key ideas affecting service design and their linkage to the entire world of operations.
PUBLICATION DATE: November 07, 2011 PRODUCT #: IES443-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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