An Interview with Shantanu Narayen, President and CEO of Adobe Systems Case Solution
The business sustained its success throughout several CEO shifts: 1) John Warnock to Bruce Chizen in 2000; and 2) Bruce Chizen to Shantanu Narayen in 2007. Within this interview, Andrew Rachleff, speaker at Stanford's Graduate School of Business, checks out Narayen's period as Adobe's CEO in addition to the business's longstanding capability to discover brand-new chances for development and development.
Knowing Objective
The Adobe interview analyzes how a big business like Adobe has actually continuouslied innovate through numerous productions of items and management, with a focus on how non-founder CEOs can own considerable development in their companies while handling danger and prospective failure.
Established by John Warnock and Charles (Chuck) Geschke in 1982, Adobe saw its very first success with PostScript, a computer language that equated digital text and images from the computer system screen onto a printed page. In the following years, Adobe transformed itself numerous times, developing itself as a leader in many software application innovations: graphics, video, and site style (Photoshop, Illustrator, InDesign, Premiere Pro, Dreamweaver); file exchange (PDF, Acrobat); and digital advertising and marketing (Adobe Analytics, Adobe Target).
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