Recently design has emerged as a crucial factor in the success of several new products. This case exercise provides a hands on experience to design process and offers a structured approach for featuring crucial considerations that may assist in effective design. Useful info on existing coffee mugs as well as on the consumer java marketplace is provided. To help pupils in this task, they are presented with a strategy applied by the design firm RKS and has been labeled Psycho-Aesthetics by its leader Ravi Sawhney.
When combined, these evaluations allow designers to conceive components that can result in a new service or product that delivers a distinctive customer connection for a certain target market. It then asks them to follow the PA process to create a reusable travel coffee mug. The exercise comprises exhibits to help students visualize the market, and an appendix with a comprehensive explanation of the PA process.
PUBLICATION DATE: September 05, 2013 PRODUCT #: 514042-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong
Hewlett-Packard (A)
Methods for Producing Perceptual Maps from Data
Guru.com
PacificLink iMedia: Designing an Internet Business
Dupont (B): Alliances for Total Gain
Eliminate the Middleman
Clean Edge Razor Splitting Hairs in Product Positioning
Global Market Opportunity
Thought Leader Interview: Paul Osterman
