An Exercise in Designing a Travel Coffee Mug Case Study Solution
Persona 1: Babies aging between 3 to 5 years.
Coffee travel mugs can also be used by the babies who rely on milk for their food and are carried outside by their parents. Although the target customers are babies, but the actual purchaser of the Travel Mug to be used by babies for consuming milk or coffee often would be the parents especially mothers. Therefore, the product design should consider the needs and wants of babies along with their parents. The attractive factor based on certain assumptions are given in the following persona for babies.
Persona 1
Persona 2: Males and Females Aging 20-35 years
Another potential market segment for coffee travel mug is the young generation ranging from 20 to 35 years. This target market segment currently consumes less coffee than the older age group segment. Therefore there is a huge potential in the market. The attractive factor based on certain assumptions for this target segment are given in the following persona for young generation.
Persona 2
Step 3: Identify Opportunity Zones
Opportunity zones related to personas stated above lie at two different areas in the PA Map drawn above. These opportunity zones are identified in the PA Map below:
Opportunity Zones
Opportunity Zone: 1
The opportunity zone 1 on the PA Map is identified for offering to Persona 1. The basis of identifying the zone is that, parents prefer low price, safer and simpler products for their babies, and consider it as a desire rather than a need or inspiration. As there is no product identified on the map which fulfills the need of persona 1, therefore the area on the map would act as an opportunity for the company.
Opportunity Zone: 2
Persona 2, which is comprised of youngsters, prefer products with high interactivity level and take Travel mug more than a need and slightly less than a desire. As there is no product available on the map to address the needs of youngsters, therefore the opportunity zone 2 is identified on the map for persona 2.
Brochure
Brochure Project Brief
Since people are busy in their lives and need to know the importance of travel mugs; therefore customized and attractive mugs will surely grab their attention. People are always on the move, and with the help of travel coffee mugs; they will have the convenience of carrying it with them and enjoy tea or coffee in their personal mugs. The brochure for travel coffee mugs will explain the features and purpose of using the coffee travel mugs. The compelling designs and features would surely attract the younger generation for using them. These mugs have the capacity to be reused, which will address the environmental concerns while attracting the users with their designs.
News Release
This is just a sample partical work. Please place the order on the website to get your own originally done case solution.
Related Case Solutions & Analyses:
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
The Britney Spears Universe: Social Media and Viral Marketing at its Best
If You cant beat them let them join: The Development of Strategies to Foster Consumers Co-Creative practices
Flying J (B)
Regional Advertising Industry of New England
Justin Wilson plc: Financing a Formula One Rising Star (A)
The Implementation Planning Model: Steps To Success
Sri Lanka’s Aitken Spence Hotel Holdings: Competitive Strategy and Sustainable Tourism
Danaka Corporation Healthcare Solutions
Restoring Trust at WorldCom
