Managers who ignore the ethical aspects of crisis management put themselves at serious risk, which could lead to the collapse of their firms. The authors use the 2010 BP oil spill in the Gulf of Mexico as a cautionary example of what happens when a company is unable to make decisions based on and is directly connected to a set of core ethical values such as reliability, responsibility, caring, citizenship, respect and justice . They describe how to build an ethical corporate culture that make the firm better equipped to deal with the crisis when it occurs, so that they emerge stronger and more respected as a result. "Hide
by Mark S Schwartz, Wesley Cragg, Michael Hoffman W Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2012. Prod. #: IIR087-PDF-ENG
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